I work with leadership teams across media, advertising, and technology during moments of change — when growth slows, strategy blurs, or the business needs to evolve.

I bring over 20 years of experience across media, data, marketing, and strategy, having worked on all sides of the ecosystem: publisher, ad network, international agency, and client-side. My background includes roles within global agency environments such as WPP, as well as client-side experience with brands like Hyundai — giving me a practical understanding of how decisions are made, sold, bought, and executed across the value chain.

Over the past several years, I’ve partnered with publishers, agencies, ad tech platforms, and emerging companies to help them navigate AI-driven disruption, unlock new revenue, and bring clarity to increasingly complex businesses.

I don’t lead with frameworks or tools. I focus on how the business actually works — how value is created, how decisions get made, and where momentum gets stuck. From there, the work becomes practical, focused, and grounded in outcomes that last.