CTV, Sports & Entertainment Company × Real-Time Profitability
CTV, Sports & Entertainment Company × Real-Time Profitability
CTV, Sports & Entertainment Company × Real-Time Profitability
Year
2024
Year
2024
Year
2024
Type
Analytics · Operations · Revenue Enablement
Type
Analytics · Operations · Revenue Enablement
Type
Analytics · Operations · Revenue Enablement
Timeframe
2 weeks
Timeframe
2 weeks
Timeframe
2 weeks
Overview
Overview
Overview
A fast-growing CTV, sports, and entertainment company was operating well above its weight.
Running campaigns across multiple DSPs and SSPs, the team had built strong momentum — but operational complexity was starting to slow them down. Performance and profitability were tracked manually across platforms, making it difficult to understand the business in real time.
I was brought in to help the company gain clarity into its economics and streamline how the business operated day to day.
A fast-growing CTV, sports, and entertainment company was operating well above its weight.
Running campaigns across multiple DSPs and SSPs, the team had built strong momentum — but operational complexity was starting to slow them down. Performance and profitability were tracked manually across platforms, making it difficult to understand the business in real time.
I was brought in to help the company gain clarity into its economics and streamline how the business operated day to day.
A fast-growing CTV, sports, and entertainment company was operating well above its weight.
Running campaigns across multiple DSPs and SSPs, the team had built strong momentum — but operational complexity was starting to slow them down. Performance and profitability were tracked manually across platforms, making it difficult to understand the business in real time.
I was brought in to help the company gain clarity into its economics and streamline how the business operated day to day.
/01
/01
/01
Challenge
Challenge
Challenge
As media activation scaled, so did operational friction:
Campaigns running across multiple DSPs and SSPs
Revenue, costs, and margins pulled manually
Reporting lagging behind live campaign performance
This slowed:
Operations, due to time-consuming reconciliation
Sales, due to limited visibility into live margins
Billing, due to delayed and error-prone reporting
The business didn’t lack demand — it lacked real-time insight.
As media activation scaled, so did operational friction:
Campaigns running across multiple DSPs and SSPs
Revenue, costs, and margins pulled manually
Reporting lagging behind live campaign performance
This slowed:
Operations, due to time-consuming reconciliation
Sales, due to limited visibility into live margins
Billing, due to delayed and error-prone reporting
The business didn’t lack demand — it lacked real-time insight.
As media activation scaled, so did operational friction:
Campaigns running across multiple DSPs and SSPs
Revenue, costs, and margins pulled manually
Reporting lagging behind live campaign performance
This slowed:
Operations, due to time-consuming reconciliation
Sales, due to limited visibility into live margins
Billing, due to delayed and error-prone reporting
The business didn’t lack demand — it lacked real-time insight.
/02
/02
/02
Approach
Approach
Approach
The focus was on replacing manual effort with automation and clarity.
1. Unified Data View
Consolidated performance, cost, and revenue data into a single, consistent model across platforms.
2. Automated Profitability Tracking
Built a live dashboard surfacing spend, revenue, and margin by campaign and partner — updated in near real time.
3. Operator-First Design
Designed for daily use, enabling teams to understand profitability at a glance rather than after the fact.
The focus was on replacing manual effort with automation and clarity.
1. Unified Data View
Consolidated performance, cost, and revenue data into a single, consistent model across platforms.
2. Automated Profitability Tracking
Built a live dashboard surfacing spend, revenue, and margin by campaign and partner — updated in near real time.
3. Operator-First Design
Designed for daily use, enabling teams to understand profitability at a glance rather than after the fact.
The focus was on replacing manual effort with automation and clarity.
1. Unified Data View
Consolidated performance, cost, and revenue data into a single, consistent model across platforms.
2. Automated Profitability Tracking
Built a live dashboard surfacing spend, revenue, and margin by campaign and partner — updated in near real time.
3. Operator-First Design
Designed for daily use, enabling teams to understand profitability at a glance rather than after the fact.
/03
/03
/03
Results
Results
Results
Manual reporting workflows eliminated
Real-time visibility into margins and performance
Faster operations across sales, finance, and billing
Greater confidence in day-to-day decision-making
Manual reporting workflows eliminated
Real-time visibility into margins and performance
Faster operations across sales, finance, and billing
Greater confidence in day-to-day decision-making
Manual reporting workflows eliminated
Real-time visibility into margins and performance
Faster operations across sales, finance, and billing
Greater confidence in day-to-day decision-making
/04
/04
/04
This project wasn’t about dashboards — it was about giving the business room to operate.
By automating profitability tracking and centralizing performance data, the company gained the clarity needed to keep scaling efficiently in a competitive CTV and sports landscape.
This project wasn’t about dashboards — it was about giving the business room to operate.
By automating profitability tracking and centralizing performance data, the company gained the clarity needed to keep scaling efficiently in a competitive CTV and sports landscape.
This project wasn’t about dashboards — it was about giving the business room to operate.
By automating profitability tracking and centralizing performance data, the company gained the clarity needed to keep scaling efficiently in a competitive CTV and sports landscape.
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