How a local publisher network broke into agency buying structures and unlocked $2M+ in incremental media revenue.

A global omnichannel media company was struggling to gain traction in Canada against entrenched competitors. I advised on competitive strategy, agency deal dynamics, and market positioning to reset the go-to-market approach.

A global YouTube partner was struggling to shift buyers away from low-impact, rinse-and-repeat platform targeting. The opportunity lay in changing buying behavior — from broad channel-level placements to moment-level relevance inside the content itself.

As brands continue to spend digitally while sales happen in-store, Akru needed a clear role within the media ecosystem. I advised the team on positioning, agency alignment, and how to frame proximity-to-purchase as a defensible media strategy.

A fast-growing CTV, sports, and entertainment company needed real-time visibility into profitability across a complex media stack. I built an automated dashboard that replaced manual reporting and gave the business room to scale.

A global automotive advertiser required a reliable way to connect media to real sales outcomes. I delivered a multi-regression MMM that lived in a real-time dashboard and supported the CMO’s weekly executive meetings.