POSITIONING · AGENCY STRATEGY · COMMERCIAL PARTNERSHIPS
Local Publisher × Agency Revenue Reset
Despite widespread support for buying local, a Canadian publisher found agency media spend difficult to access. With dollars locked into existing deal structures, the task was to turn industry commitments into practical buying behavior.
Market Entry · Positioning · Omnichannel Strategy
US Media Company × Canada Market Entry
A US-based digital media company set out to expand into Canada following the acquisition of a leading Canadian dOOH operator. The challenge wasn’t scale — it was earning relevance in a tight-knit, agency-driven market with entrenched relationships and limited managed-service opportunities.
Positioning · Stakeholder Strategy · Platform Partnerships
Global Video Partner × YouTube Buying Behavior Shift
A global YouTube partner was struggling to shift buyers away from low-impact, rinse-and-repeat platform targeting. The opportunity lay in changing buying behavior — from broad channel-level placements to moment-level relevance inside the content itself.
Digital / Creative Direction
Third Light Project
The creative minds behind Third Light Project wanted a digital space as bold as their art. We led the full digital creative direction — developing a unique visual language that combines sharp layouts with immersive fullscreen galleries.
Branding / UX/UI
Velvet Signal Lab
As an emerging AI company, Velvet Signal Lab needed to balance innovation with trust. We created a brand identity that feels sophisticated yet accessible.
Digital / UX/UI
Nova Drift Studio
Indie game creators Nova Drift needed a website that captured their playful, design-forward spirit. We designed and built a digital home that does just that.